Wednesday, September 13, 2006

The Deep Blue

Just finished reading Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by W. Chan Kim and Renee Mauborgne.

It was an enjoyable read.

They provide a top-down framework with corresponding diagramming techniques to take you through the steps to define your "blue ocean" strategy. Each diagramming technique is designed to highlight or enlighten one aspect of your thinking.

While a lot of the the concepts presented is plain ol' common sense, the Strategy Canvas does help a lot in crystalizing your company's positioning vis-a-vis the positioning of your competitors.

Will try to find some time this week to make the firm's Strategy Canvas to see how it looks.