Monday, June 04, 2007

Voice of the Customer, via Twitter

Marketing (and maybe even PR) folks who don't get Twitter should check out a recent blogpost by Christopher S. Penn, where he compiles feedback from the Twitterati about Podshow's new campaign.

If your product, service, company, or event happens to be targeted at the type of people who Twitter, then you've got to be crazy to not explore using it as a channel for collecting timely customer feedback.

2 comments:

Laura said...

I've been thinking of trying Twitter. Is there a very steep learning curve?

mdy said...

Hi Laura:

There's really not much to learn, because there's no right or wrong way to use Twitter.

You just answer the question: "What are you doing?" anytime the mood strikes you... and you can use SMS, the web, IM, or any one of the many third-party applications available to answer the question.

If you do sign up, I hope you'll mention it in a future blogpost so I can 'follow' you (i.e., subscribe to receive your Twitter updates).

Feel free to drop me a line if you have more questions about it. :-)

And thanks so much for stopping by!